Thank you for being part of our annual Daytime Radness Event and helping us fight cancer with the Hager family and Grind for Life.
Stay tuned for updates on how much we raised! You can still donate to the cause at http://www.daytimeradness.com/meet-the-family
Behind the Scenes
Daytime Radness, one of the most remarkable events in South Florida has us a little nostalgic. We’re here to show you a little behind the scenes action of the event. You know, in case you missed our live feed, snapchats and instachats!
Months prior to Daytime Radness we sit down and brainstorm. From the date and theme, to new skate deck design, to the beneficiary family, to the details that go into goodie bags and product tosses.
The Island Water Sports family literally puts in their heart and soul for this annual event. Why? It’s tradition. It’s for us to give back to the community that stays supporting us 365 days a year!
Friday morning, 5AM the doors open and you see the blood, sweat, and tears turn to high fives, laughs, and all around fun. You see more than a retail store, you see a community come together.
Everyone loves a good deal! Our vendor offered amazing gifts with purchase to support the cause and stoke you out! We started our day with waffles (shout out to Vans for that!), cold-pressed juices from Raw Jūce, and a killer Deerfield sunrise.
Sun Bum came through with a chill out booth and some free sunscreen for us. VitaCoco set up near by with drinks, because bev is vital in this heat. Grind for Life set up merchandise to support the #skateanddestroycancer cause. Stance, Roxy, Quicksilver, Billabong, and Volcom each did a gift with purchase for supporting their brands.
GoPro set up our official Daytime Radness Photo Booth. Simbi set up a place to donate to Haiti for hurricane Matthew relief. Want to customize your own clay bracelets? No worries, Simbi has that too! Orangetheory Fitness satisfied our sweet tooth with some cotton candy treats. Next to Barracuda we set up a blow up slide to cool off the lingering Florida heat waves.
Though there were many attractions to check out throughout the day…the main focal point was the skatepark. The InstaRamp guys never disappoint in setting up a good spot for skaters to show case their best tricks.
Behind the scenes:
Daytime Radness started with a high anticipation for our Skate Team riders. They volunteer every year, most starting their shifts at 4:30 am so they can skate the ramp as soon as they’re relieved from slinging wheels and bearings in the skate section. This has become tradition over the years as the skate team have associated Daytime Radness with the excuse to get together in a never before seen comradery that exist outside of the shop only when important contests happen. The rest of the 364 days of the year our skate team divide their time with separate filmers in different parts of the United States.
But this day, a special day to spend together and share laughs often heckling each others board gripping skills, there is a mutual understanding that they’re there to represent the skate shop and skateboarders worldwide. Showing Deerfield beach their passion for what they do, our team riders and local rippers throw a spectacular live performance to a non-skating audience.
When you walk around the grounds of Daytime Radness, you’ll notice that the array of skateboarders from our community are not confined within a single stereotype.
You’ll see the vastly different style of dress from Fresh(designer-ripped up jeans) to Hesh(ripped up $20 Dickies). You’ll likely hear how foreign our lingo is, and probably notice the body odor some emit because they forget deodorant as they rush out to skate. Besides the difference between each skateboarder, one thing unites them all and that is the Instaramp.
The Instaramp is a portable halfpipe ramp converted into a trailer which is usually hitched behind a truck and driven around Florida. From Jacksonville, the Instaramp crew is quick to get to Deerfield Beach set up. All skaters were invited to skate and that is exactly what they did. Each skater gladly donated $5 to the cause and to support the Hager family.
We hosted a jam sponsored by Vans at 4pm, in which hundreds of dollars, was to be distributed to each skater on the basis of best tricks. Each skater spent an hour viciously out-doing their competitors. Just how far did they push each other?
It started off with simple looking tricks, yet intricate enough to stack up a couple bills. From there, it was not uncommon to see skaters slam. This year we saw some collision and face plants. In the end, some incredible skating went down.
A few notable tricks like Michael Mavo’s Blunt Backside flip and Jake Illardi’s Pizza Cutter Flip were some of the highest paying ones. Most left with scrapes and bruises. It was hard to get runs with around 10 people on each side of the ramp competing for turns. Only the confident skaters would drop in.
All day, the crowd was buzzing about the show put on by some of Florida’s most talented skaters. Coincidentally, our team rider Roman Hager was one of them, and we were all here to support his family on the battle against cancer. You can still donate to the cause and help the Hager family in their battle with cancer here.