ELECTRIC WINS FIRST-EVER “Eyewear of the Year” Award
Presented by SIMA
Electric wins the very first ‘Eyewear Product of the Year’ award presented by SIMA for the JJF signature Knoxville Sport series. This award winning collaboration between Electric and 2x World Champion Surfer and brand partner, John John Florence, cements Electric as the eyewear leader across North America’s core surf retailers.
Electric proudly celebrates the winning collection, developed with John John Florence to epitomize the styling, high end quality and protection Electric is known for. Our best-selling Knoxville S and Knoxville XLS were given an upgrade with customized JJF design and signature color detailing; featuring Electric’s melanin-infused polarized pro lenses with oleophobic, hydrophobic and anti-reflective coatings.