JJF + ELECTRIC
John John Florence partners with electric as an official business partner and it looks like Electric’s the future is even brighter. The plan… JJ will be working with Electric on custom eyewear launching in 2018 and representing the brand worldwide while continuing to compete for his 3rd WSL World Title.
“This is an exciting opportunity for me, I think it’s going to be a lot of fun. Sunglasses are a natural part of my lifestyle and I have a lot of interest in design.”
– John Florence, 2x WSL World Champion Surfer and Entrepreneur
John John Florence Partners with Electric
Founded in 2000 by second generation eyewear category leaders, Electric is a participant owned, global, premium eyewear brand rooted in Southern California’s rich music, art, surfing, skateboarding, snowboarding, outdoor sport, and customization culture. Electric designs and markets an extensive line of award winning sunglasses made in Italy of the highest quality, designed and tested in California’s rich natural resourced landscapes. Snow goggles, watches, bags, apparel and accessories support eyewear throughout the globe. For more information on Electric please visit: electriccalifornia.com
About John Florence
John Florence, a resident of the famed North Shore of Oahu, honed his skills in powerful surf at a young age. While under the tutelage of his mother, Alex Florence, and his many professional surfing peers he became the youngest competitor ever to surf in the historic Triple Crown of Surfing. Just a decade later and he holds a number of surfing’s most prestigious global titles including three Triple Crown titles, the 2016 Eddie Aikau title, and the 2016 & 2017 WSL World Championships titles. For more information on John Florence, please visit: johnjohnflorence.com
We look forward to see how this power team plays out as John John Florence partners with Electric in the coming year.