OAKLEY AND ASP INTERNATIONAL ANNOUNCE THE ADDITION OF THE INAUGURAL OAKLEY PRO BALI TO THE 2013 WCT SCHEDULE

FOOTHILL RANCH, Calif., Monday, February 4, 2013 – Oakley, Inc. is pleased to join the Association of Surfing Professionals (ASP) International in announcing the sanctioning of the Oakley Pro Bali at Keramas as the fifth of 10 events on the 2013 ASP World Championship Tour (WCT). The inaugural Oakley Pro Bali marks the first elite tour event in Indonesia since the Rip Curl Pro Search in 2008.

“We are very excited about the addition of the Oakley Pro Bali to the 2013 ASP World Championship Tour schedule,” Renato Hickel, ASP WCT Manager, said. “This will be the first ASP World Title-deciding event at Keramas, an internationally-recognized venue of high-performance surfing, and we look forward to the ASP Top 34 doing battle there for years to come.”

While the righthand reef break of Keramas will serve as the primary venue, Oakley has secured the performance-oriented beachbreaks of nearby Canggu as a backup location. The Indonesian island paradise is a recognized host to a bevy of world-class breaks, making the Oakley Pro Bali one of the most anticipated events of the 2013 schedule.

“Keramas, to me, is the most high-performance wave on the planet,” Jordy Smith, current ASP WCT surfer, said. “Oakley have had their world junior event there for a few years and I’m glued to the computer every time it’s on. To have the Top 34 there, I don’t know how the judges will be able to judge it, the performances are going to be next level. This is really exciting.”

2013 ASP WORLD CHAMPIONSHIP TOUR:

– Quiksilver Pro Gold Coast – March 2 – 13, 2013

– Rip Curl Pro Bells Beach – March 27 – April 7, 2013

– Billabong Rio Pro – May 8 – 19, 2013

– Volcom Pro Fiji – June 2 – 14, 2013

– Oakley Pro Bali – June 18 – 29, 2013

– Billabong Pro Teahupo’o – August 15 – 26, 2013

– Hurley Pro at Trestles – September 15 – 21, 2013

– Quiksilver Pro France – September 27 – October 7, 2013

– Rip Curl Pro Portugal – October 9 – 20, 2013

– Billabong Pipe Masters – December 8 – 20, 2013

Having previously hosted the Oakley World Junior Championships, the upgrade to an ASP WCT event represents the natural progression of Oakley’s commitment to supporting the growth of surfing internationally.

"Surfing has been deeply entrenched in Oakley’s heritage since the mid 1980's and we are proud of our legacy in the sport,” Scott Bowers, Oakley SVP Global Sports Marketing, said. “This evolution has been in the making for many years; preceded by a number of specialty surfing events in Bali from surf shop challenge and pro junior events to crowning the ASP World Junior Champion last year. We are eager to finally introduce a game-changing WCT event and showcase the sport’s top talent on the world stage with the inaugural Oakley Pro Bali.”

The Oakley Pro Bali will be Stop No. 5 of 10 on the 2013 ASP World Championship Tour season and run from June 18 – 29, 2013. For event teaser and additional information visit www.oakleyprobali.com.

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.