Volcom Launches ‘Volcom Stone Made’ With Release Of FW16 Jeans And Chinos Collection
Released: July 14, 2016 – Volcom Real Life Happening
Today, Volcom introduces the Volcom Stone Made design philosophy with the launch of their FW16 Jeans and Chinos collection. Meticulously engineered for life on the road, Volcom Stone Made products feature the highest quality materials with groundbreaking technology integrated at the fiber level and an unparalleled attention to detail resulting in some of the most profound products in the market today.
Designed in collaboration with Volcom’s world-renown skate team and working with America’s foremost manufacturer of high quality denim, Cone Denim®, Volcom Stone Made jeans feature one or more of the following attributes; “Superior Stretch” with Cone’s S GENE® technology, “Anti-Microbial” for stopping the stench of odor-causing bacteria, “Durability” for enhanced resistance to tears and abrasions, and “Water Resistance” for increased liquid and stain repellency.
With 2016 marking Volcom’s 25th year as America’s first boarding company and Cone Denim® celebrating their 125th year milestone as America’s premiere denim maker, the timing was right for the two companies to come together to bring to market first an unprecedented collection of performance stretch denim jeans. Included in the Volcom Stone Made collection is Volcom’s exclusive introduction of “Anti-Microbial” stretch denim woven by Cone, as well as enhanced “Durability” through the use of CONESTRONG™, and “Water Resistance” via the application of CONEgard™.
Staying true to this philosophy, Volcom’s venerable chinos program also received the Volcom Stone Made treatment with the introduction of two new styles: the Gritter and the Stranger. Boasting similar “Anti-Microbial,” “Durability” and “Water Resistance” attributes as Volcom jeans, these chinos are built to wear easier and last longer.
Designed for Skateboarding, Recommended for Life. Taking a cleaner approach to the brand’s timeless style of jeans and chinos, Volcom has streamlined their fits across the entire pants category and elevated the performance features on every pair of jeans. With their deep roots in skateboarding and using history as a guide, Volcom has taken the last 25 years of designing pants and scrutinized and modernized every last detail to create a line of jeans and chinos made from high quality materials and construction methods while maintaining the key signature details they’ve become known for. Every pair of Volcom jeans features felled interior stitching and clean finished pocket bags for added comfort and less chafing, nearly indestructible buckle button closure and upgraded dual finish hardware for increased durability, a hidden phone pocket and double belt loops for convenient utility, while the asymmetrical detail of the offset back yoke and the “V” belt loop remain uniquely Volcom.