Billabong x Sincerely Jules



Billabong x Sincerely Jules
Billabong x Sincerely Jules

In 2009, Julie Sariñana founded Sincerely, Jules as a creative outlet, where she compiled all of her daily inspiration, thoughts, and photos of her personal style. Over the years Sincerely, Jules has developed into a top destination for style inspiration, signifying Julie as a top international fashion and lifestyle influencer. Julie has teamed up with Billabong for the launch of their latest line that boldly shows her personal motto to
‘Dream , Believe, & Achieve’

Introducing the The Billabong x Sincerely Jules Collection……

Julie, born in Mexico, has always had a passion for style but has always feared the water. As a blogger, Julie Sariñanaof @SincerelyJules has spent her life traveling to tropical, beach destinations all over the world, yet, she never learned to swim. One of her greatest fears is being in the ocean.

Julie partnered with Billabong Women’s pro surfer Laura Enever, as an ocean mentor to help overcome her fear of the water. This collaboration between Billabog & Sincerely Jules is a story of shared passion of pursuing dreams no matter the obstacle. From fear to courage, each one of these amazing women have faced it.

This new line hopes to encourage others to face their fears, go after their dreams with conviction and overcome the obstacles standing in their way.


With Julie it was, well, love at first sight…I mean, let’s face it, her style is perfection, she’s a beach lover (like us), is both refreshingly down to earth and a beautiful source of inspiration.

Julie was as intrigued with us and the surf culture as we were with her story…and with that authentic curiosity came an honest & loving friendship, and in the end, a limited edition collection that was a true reflection of both Julie & Billabong. #BillabongxSincerelyJules

With a shared love of far away, dreamy shores, the collection naturally echoed the feeling of beach bliss. Windblown palm prints feel rested on tiny bikinis and rustic cotton get ups. Earthy shades of soft sands are made modern next to crisp whites and timeless stripes.

In a pure reflection of Julie and her zest for life, the softly spoken palette enjoys a confident kick with Island brights that pay homage to her Mexico roots adding an upbeat festive spirit.

This collection is both unapologetically feminine yet classic and cool…two qualities we love and admire in Julie’s personal style. She has a unique way of looking beyond elevated (in the classiest way) and at the same time so relatable.

With love,

Billabong & Sincerely Jules

WATCH ‘Beyond The Shoreline’ with Julie Sariñana and Laura Enever…

Billabong x Sincerely Jules   Billabong x Sincerely Jules
Billabong x Sincerely Jules


Billabong x Sincerely Jules